Dotify Inc.

Dotify Inc. is a company that creates new value starting with AI. We do not treat AI merely as a tool for operational efficiency; instead, by incorporating AI into the product itself and into corporate operations, we pursue a new development model and organizational form suitable for the AI era.

In an era where AI is becoming a fundamental technology of society, Dotify focuses not only on "what to create with AI" but also on "how to create with AI," building future product development methods where humans and AI collaborate.

We aim to maximize the power of AI to shape a smarter and more creative future.

At Dotify Inc., we develop next-generation products based on AI technology and conduct R&D on AI-utilized decision-making support and research technologies.
We are building technology to reproduce and analyze human decision-making processes using AI, thereby creating new market research methods and products that support organizational decision-making.

A representative initiative is PersonaChoice, which is designed so that AI can reproduce human judgment structures based on behavioral economics and psychology research.
PersonaChoice is a platform that can simulate consumer behavior by generating large numbers of virtual users (AI Personas) with specific personalities and values, and having these personas make choices regarding products or content.
Furthermore, it features functionality to create a Clone Persona (an AI persona that reproduces you) reflecting the user's own personality and values, allowing you to check what choices that clone would make. This reproduces human-like decision-making, including "hesitation," "emotion," and "irrational judgment," providing new insights for marketing and planning.

Dotify will continue to advance the development of new technologies and products in the fields of human understanding and decision-making support using AI.

Free trial available. Please try PersonaChoice.

Company Name

Dotify Inc.

Address

Hikari Bldg 4F, 1-2-1 Hiroo, Shibuya-ku, Tokyo 150-0012

Established

November 12, 2025

Capital

1,000,000 JPY

CEO

Masahiro Mori

Masahiro Mori (CEO)

Graduated from the Faculty of Economics at the University of Tokyo.
After graduation, engaged in a wide range of digital operations for about 20 years, focusing on web service development, business strategy, team management, web marketing, SEO, system development, and data analysis.
Around 2024, began full-scale AI R&D, developing the proprietary project "PersonaChoice" based on behavioral economics and psychology research. Implemented large-scale persona generation and decision-making simulation technologies, verifying the possibilities of new research models using AI.
Based on these experiences, established Dotify Inc. in 2025.
Working on product development and corporate management under the theme of "Creating New Value in the AI Era".